Bishop's Table Hotel
The Bishop’s Table Hotel is an independent hotel based in the centre of Farnham, Surrey. They had been through an extensive period of refurbishment updating the hotel, grounds and outbuildings and were ready to relaunch.
Caboodle Design were approached to work with the Bishop’s Table Hotel to develop a new website that reflected their newly refurbished look.
THE PROBLEM
The Bishop’s Table Hotel are a town centre hotel and have a mixture of corporate and leisure customers. Their old website was extremely dated, the content was almost unreadable and the site used very small images which didn’t really entice visitors to delve deeper, the navigation was also very confusing alienating users.
OUR SOLUTION
DEVELOPED AN ENTICING WEBSITE TO ENCOURAGE BOOKINGS USING THE RANGE OF STRIKING IMAGES CREATED, THAT ENCOMPASSED THE SPIRIT OF THE BISHOP'S TABLE HOTEL
✓ Website Design ✓ Bespoke CMS ✓ Responsive Website ✓ Email Marketing ✓ Signage ✓ Art Direction ✓ Photography
Our work for Bishop's Table Hotel
Website Design & Development
A completely new website was developed, integrating their brand with some striking photographs that were taken of the hotel building and interiors. The new website is far more modern, uses a more enticing colour palette and encourages the website visitor to delve deeper by showing visually the sort of experience you would have if staying at the hotel.
Strong hero images were used at the top of each page giving a dramatic feel to the website, a 3rd party booking system was also integrated so that people could book online.
We also worked on enewsletter designs ensuring that the newly developed look and feel was communicated across all aspects of their communications.
The new Bishop's Table website helped them to differentiate themselves in a competitive market, the mixture of striking images, warm welcoming colour palette and intuitive navigation entices users in to the site and on to the 3rd party booking system.
Art Direction & Photography
We worked with the Bishop’s Table Hotel to create a photographic style that could be used across all aspects of their marketing material and one that really demonstrated their newly refurbished hotel and grounds.
There were a number of exterior and interior images created highlighting the beautiful building and its unique qualities. The exterior images were shot in a more dramatic style where the interior images were made to look more enticing and luxurious to give an impression of what you could expect on your stay.
