Datanet provide flexible and scalable private cloud, hosting and connectivity solutions to companies across the South East.
They approached Caboodle Design to redesign their website, they needed a new look and feel and wanted a more modern approach to target their customers.
The old Datanet website (shown below) was quite clinical looking, it used very heavy dominant colours of dark grey, black, raspberry and white so appeared stark and cold. The navigation was confusing and the images used were very old fashioned. The layout, style and colours were off putting and didn’t really entice people to delve any deeper in to their site.
HELPED DATANET TO STAND OUT FROM THEIR COMPETITORS IN A CROWDED MARKET, REFRESHED THEIR VISUAL STYLE MAKING IT FAR MORE ENGAGING
✓ Website Design ✓ Bespoke CMS ✓ Responsive Website ✓ Email Marketing
Our work for Datanet
Website Design & Development
The new website design toned down the previous heavy colour palette but retained their brand raspberry colour for continuity. We then introduced a new secondary colour palette to brand each of their services making the site far brighter and more engaging.
A new set of icons were also developed to sit with each of their services and the photographic images selected were far more modern and enticing. The website navigation was also simplified so the user journey was far clearer and simpler enabling people to get to the pages they require far swifter.
The website also had a ‘members area’ that allowed their partners to login and access additional information. The website build also brought the site up to date so that users could view the site successfully no matter what device they were viewing it on.