taylor wimpey brochure varnish

Housing Heritage

taylor wimpey logo

Taylor Wimpey

Caboodle Design were asked to create the branding and promotional material for a new Taylor Wimpey Homes development in the heart of Swindon’s Old Town.

Goddard Mews was not a brash new development, but represented a sensitive upgrading of an area that included the historic Goddard Arms Hotel and the Goddard family estate dating back to 1563.

The Goddard family had been based in Swindon since before the 15th Century, the estate was acquired in 1563, with the family remaining Lords of the Manor of Swindon until 1927. Today, elements of the walls and the entrance gateposts, the wood, lakes and sunken garden of the original estate all survive and are open to the public, so the site had real historical importance that needed to be preserved.

  • Corporate Identity
  • Branding
  • Image Creation
  • Brochures
  • House Information Sheets
  • 3D CGI Image Creation
  • Sales Office Graphics
  • Website Graphics

Branding & Corporate Identity

  • Corporate Identity
  • Branding
  • Image Creation

We began by creating a logo to brand the Goddard Mews development and as heritage was so important to this project this logo was based on the Goddard family’s coat of arms. We redrew and simplified this mark so that it could be reproduced in multiple ways, in a single colour and at a small size.

A number of additional elements were then created to help brand the development, including a colour palette of red, grey and cream and a stylish heritage wallpaper pattern ensuring the essence of the development was carried throughout.

 

goddard mews branding

Graphic Design

  • Brochures
  • House Information Sheets
  • 3D CGI Images
  • Sales Office Graphics

A range of marketing materials were produced including a sales brochure which made use of the stylish heritage wallpaper pattern. The outside of the brochure was covered in the wallpaper pattern which was then over-printed with a varnish giving it a luxurious, premium look. The heritage pattern was also used as a graphic throughout the brochure to help brand the elements.

We worked with a copywriter to write the text for the brochure which included using friendly ‘bite size’ chunks of information sitting alongside factual historical based text communicating the unique nature of the development.

goddard mews brochure

We also produced a number of CGI images of the development showing it at different angles, taken from architectural plans, to give an artists impression of how it would look once completed.

The brand style developed, including the CGI images, was used throughout all of the marketing materials including the brochure, 12 individual house plan inserts, detailed floorplans, marketing suite and website graphics. The end result was a strong brand, that was striking, memorable, authentic and unique, fitting in perfectly with the ethos of the development.

goddard mews house information sheets

goddard mews cgi images

"Mid pleasures and palaces though we may roam, be it ever so humble, there’s no place like home."

John Howard Payne

If you would like to find out how we can help you grow your business call us on 01420 561134