royal caribbean hero image

A Royal Welcome

royal caribbean logo

Royal Caribbean Cruises

Royal Caribbean offer fun, energising, family friendly cruising with lots to entertain you both on-board and on-shore.

They approached Caboodle Design to redevelop their customer literature.

  • Customer Magazines
  • Business Stationery
  • Adverts & Flyers
  • Copywriting
  • Content Creation
  • Print Management

Graphic Design

  • Customer Magazines
  • Adverts & Flyers
  • Copywriting
  • Content Creation

We initially redesigned their regular 24 page Members magazine ‘Crown & Anchor’, giving it a more modern style that reflected Royal Caribbean’s brand values.

We brainstormed content and article ideas, commissioned copywriting and sourced images for the new style magazine, repositioning Royal Caribbean as a fun, modern cruise line.

royal caribbean magazine covers

Articles highlighting their brand new ships with exciting new features such as zip lines, ice rinks and flow riders, new destinations and off shore connections with Dreamworks and the Wizarding World of Harry Potter were also developed, helping to drive sales.

We worked on subsequent editions of the customer magazine and also developed a range of adverts and flyers.

royal caribbean magazine spreads

If you would like to find out how we can help you grow your business call us on 01420 561134