Royal Caribbean Cruises
Royal Caribbean offer fun, energising, family friendly cruising with lots to entertain you both on-board and on-shore.
They approached Caboodle Design to redevelop their range of customer literature.
THE PROBLEM
Royal Caribbean’s promotional materials, aimed at their previous customers, were starting to look old fashioned and didn’t reflect their brand values.
As with any company, marketing materials can become outdated in time and this way the case here so a refresh was needed in order to appeal to their target audience.
OUR SOLUTION
REFRESHED THEIR CUSTOMER MAGAZINES SHOWCASING THEIR ENTICING RANGE OF CRUISE EXPERIENCES, GIVING THEM A FRESH LOOK THAT ENTICED NEW BOOKINGS.
✓ Customer Loyalty Magazines ✓ Business Stationery ✓ Adverts & Flyers ✓ Copywriting ✓ Content Creation ✓ Print Management ✓ Exhibition Materials
Our work for Royal Caribbean Cruises
Graphic Design
We initially redesigned their regular 24 page Members magazine ‘Crown & Anchor’, giving it a more modern style that reflected Royal Caribbean’s brand values.
We brainstormed content and article ideas, commissioned copywriting and sourced images for the new style magazine, repositioning Royal Caribbean as a fun, modern cruise line.
Articles highlighting their brand new ships with exciting new features such as zip lines, ice rinks and flow riders, new destinations and off shore connections with Dreamworks and the Wizarding World of Harry Potter were also developed, helping to drive sales.
We worked on subsequent editions of the customer magazine and also developed a range of adverts and flyers.
