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improved apps

Improving all the time

Improved Apps

Improved Apps is a software development company who compete globally and specialise in a range of software tools that enhance the users' Salesforce (a CRM product) experience. Improved Apps had an existing brand but were looking to refresh it, revitalise and strengthen it.

Caboodle Design were approached to work with Improved Apps to develop a strong brand that would elevate them in the global marketplace.


Improved Apps have a range of global customers but their brand and communications didn’t reflect this – they looked small and “start-up” as opposed to knowledgable and reassuring. It was therefore challenging for them to stand out from their competitors. Their marketing materials lacked brand style, all looked vastly different from each other and their logo was dated so initial first impressions were not encouraging. Their entire range of communications lacked style, personality and impact preventing them competing on a global level.



 Branding  Brand Guidelines  Stationery  Microsoft Word Templates  Microsoft Powerpoint templates  Product Sheets

Our work for Improved Apps

Branding & Corporate Identity

We worked with Improved Apps and retained elements of their previous logo to give continuity and customer recognition.

Their logo was redrawn keeping the ‘i’ graphic but also modernising the glow behind it. A clear, modern font was utilised helping unify the logo, along with a fresher, brighter colour palette.

In addition to the main corporate Improved Apps logo, a range of secondary logos were developed. Each individual product or service has its own specific logo and colour palette and incorporates the ‘i’ icon within a semi-circle shape reflecting the main corporate logo. This branding work helped to differentiate their products and strengthened their offering globally.

Brand guidelines were developed covering everything from their logo usage, sub brands, a fresh and modern colour palette, to typography and graphical styling giving them a strong brand foundation on which to grow.

Improved Apps now have a strong brand style, the development work helped modernise their company visual style, connected yet differentiated their sub brands and communicated their global offering.
improved apps brand guidelines

A set of brand guidelines were developed taking into account all aspects of their brand, from the fresh and modern colour palette, to typography and a range of graphical devices.

These guidelines pull together all brand elements and give the client a toolkit to control the evolution of their brand as their business grows and develops.

Graphic Design

A number of designs featuring different brand elements were created for their range of business cards. As a result each member of the team was able to choose which option they preferred for their own business cards giving them some personal involvement in promoting the company.

The Improved Apps marketing materials were also developed and a range of designs were created for Microsoft Word and Powerpoint files. From these designs templates were created, enabling all staff to produce communications and documents that were consistent with the overall brand and corporate style.

Improved Apps now have a complete sales and marketing toolkit at their disposal however they choose to promote themselves.

Improved Apps were so pleased with the range of designs done for their business cards, they encouraged each member of staff to choose their preferred option.

A range of marketing materials were developed covering sales sheets, training documents and presentations so their staff had a full range of sales elements to use to promote Improved Apps.

improved apps graphic design


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