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travelbag

A Tailormade Adventure

Travelbag

Travelbag offer a range of absorbing tailormade adventures to both near and far flung places of the world; from round the world trips to city breaks, beach holidays to escorted tours. They offer pre-arranged tours, bespoke itineraries and add-on experiences so their customers can experience their holiday of a lifetime.

Caboodle Design was approached to redesign some of their promotional literature. 

THE PROBLEM

Travelbag produce regular customer magazines, adverts and direct mail highlighting their travel experiences. These marketing pieces all looked quite different from each other and not ‘on brand’. They had started to look dated, they all needed a brand and visual refresh.

OUR SOLUTION

REFRESHED THEIR CUSTOMER COMMUNICATIONS, CREATING A MORE APPEALING VISUAL STYLE & ENGAGING CONTENT TO ENCOURAGE MORE BOOKINGS.

 Branding  Customer Magazines  Adverts  Direct Mail  Brochures  Content Creation  Print Management

Our work for Travelbag

Graphic Design

We initially worked with Travelbag to redesign its quarterly 60 page customer magazine. This was sent out to their extensive customer database and stocked in their 7 shops.

This customer magazine was completely redesigned – given a face life, a new name, visual style and tone of voice, refreshing their brand, messages and helping to drive sales.

We worked with Travelbag’s in house copywriter to develop absorbing articles – unusual destinations, ‘don’t miss’ experiences, travel tips and cultural highlights. Giving readers a ‘locals’ viewpoint on each destination, helping to entice readers to book their next holiday with Travelbag.

We worked on subsequent editions of the customers magazine as well as developing a range of direct mail, brochures and adverts.

Travelbag now have a more modern look and feel to their customer communications, with engaging content, enticing articles and cultural highlights.
travelbag brochure

Their quarterly 60 page customer magazine was rebranded and redesigned with absorbing articles and don't miss experiences.

Subsequent editions were created which were sent out to their extensive customer database and stocked within their 7 high street shops.

travelbag brochure

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