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explore worldwide

Exploring New Worlds

Explore Worldwide

Explore Worldwide specialises in global group adventures such as walking and trekking tours, cycling trips, polar voyages, honeymoon experiences and tailormade adventures.

Caboodle Design were approached to develop some of their customer facing communications.

THE PROBLEM

Explore Worldwide were looking for their range of printed marketing materials – brochures, direct mail, leaflets and flyers – to be visually refreshed, to entice more customers and to reflect the other core elements of their business.

OUR SOLUTION

ALL MARKETING ELEMENTS WERE ALIGNED WITH THEIR BRAND STYLE, WERE FAR MORE CUSTOMER ENGAGING AND DEMONSTRATED THE EXPERIENCE CUSTOMERS COULD HAVE

 Brochures  Direct Mail  Leaflets  Flyers  Posters  Event Collateral

Our work for Explore Worldwide

Graphic Design

We worked with Explore to develop its tailormade range of promotional literature, to reinforce the brand image and increase sales conversion rates. This included direct mail and design work across their new 80 page brochure.

Subsequent work was also commissioned on marketing collateral for their honeymoon experiences, cycle tours and a range of polar voyages, work included direct mail, flyers, leaflets, postcards and posters.

Explore Worldwide now have a range of printed marketing materials showcasing their extensive range of holiday experiences and adventures.
explore tailormade direct mail

An 8 page tailormade direct mail was designed highlighting the unique experiences holidaymakers could have with Explore. Locations highlighted included Africa, Asia and South America.

The Explore Tailormade brochure was then redesigned, this 80 page brochure showcased their full range of holidays across the globe highlighting local tips, hotels, excursions and land based trips.

explore tailormade brochure

Polar expeditions were next on the list and several direct mail pieces were designed covering both the Arctic and Antarctica highlighting explorer, nature and photographic holidays.

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