Call 01420 561134

or click here to contact us

royal logistic corps

It’s all about logistics

The Royal Logistic Corps

The Royal Logistic Corps (RLC) is the largest Corps in the Army. It helps to support and sustain the British Army by land, sea and air. From tanks and ammunition to letters and food, the Royal Logistic Corps keeps the Army working, moving and communicating.

Caboodle Design were invited to tender for a new Royal Logistic Corps Association website and to provide a detailed proposal.

THE PROBLEM

The old RLC website looked very old fashioned – something their youth target market would be alienated by. It lacked content – particularly anything on who the RLC is, what it does and how it does it, so users weren’t given enough information or a reason to delve deeper in to the website.

There was no RLC style or personality shown so people couldn’t identify with the RLC. The site was very confusing to use with few calls to action, it also wasn’t fully optimised and as the majority of the RLC’s traffic was mobile based this was a real concern. The website needed a complete overhaul – both from a visual and content point of view.

OUR SOLUTION

DEVELOPED A RLC ASSOCIATION BRAND STYLE & PERSONALITY, APPLIED THAT STYLE TO A FRESH, MODERN WEBSITE AIMED DIRECTLY AT ITS TARGET MARKETS WITH THE VIEW TO RECRUIT NEW SOLDIERS & OFFICERS & RETAIN EXISTING STAFF.

 Branding  Brand Guidelines  Brochures  Covers  Posters  Flyers  Adverts  Event & Exhibition Banners  Video Outros  Website Design  Bespoke CMS  Responsive Website

Our work for The Royal Logistic Corps Association

Branding & Corporate Identity

Before commencing the Royal Logistic Corps Association website design, we worked with the RLC to develop a set of brand guidelines. These guidelines covered the RLC’s core values, official logo usage, colour palettes, typography, supporting graphics along with photographic and video styling and of course printed collateral.

The Royal Logistic Corps Association now has a complete set of brand guidelines ensuring that no matter what is produced, it looks professional and reflects the RLC brand ethos.
royal logistic corps brand guidelines

A set of brand guidelines were developed encompassing the Royal Logistic Corps' essence, taking into account all aspects of the RLC brand giving it a branding toolkit to use going forwards.

Graphic Design

A range of marketing collateral has been developed for the Royal Logistic Corps Association. Work included brochures, covers, posters, flyers, adverts, event banners and online graphics.

The new brand look and feel was developed further across all communication channels ensuring that each and every marketing element had a coherent and consistent look and feel promoting the RLC in the most effective way.

The Royal Logistic Corps Association now has a strong dominant marketing voice that speaks directly to its target markets, engaging them and encouraging them to connect with the RLC.

Design work covered a range of brochure front covers using engaging, eye catching images, strong typography and the RLC brand colours.

Event marketing materials were also developed encouraging visitors to come and experience what the RLC is all about.

royal logistic corps adverts
royal logistic corps banners

Exhibition banners, posters and video outros also encompassed the spirit of the RLC and helped to drive new recruits.

Website Design & Development

Our website review revealed that the Royal Logistic Corps Association website was in drastic need of a full redesign, restructure and new fresh content.

The site structure was refined and additional sections were added to engage new recruits and to retain existing members of staff. The new brand look and feel was rolled out across the website with each section being colour coded.

A new careers section was added which showcased the range of careers individuals could specialise in which helped to drive more new recruit enquiries directly to the Army website. A new section on ‘who we are’ was also added giving the RLC website far more relevant and useful content helping to engage visitors.

Large engaging images and bright red call to action buttons were added throughout the site along with videos and testimonials which all helped to demonstrate what being part of the RLC was like and encouraged users to join.

The new Royal Logistic Corps Association website is far more engaging and speaks directly to its target markets, it showcases the RLC spirit and helps to drive new recruits.
royal logistic corps new website

The new RLC website is far fresher and more modern, it uses large hero images and videos to engage visitors. The colour coded sections help to orientate and direct people around the site.

royal logistic corps new careers page

A new careers section was added, with supporting videos, that demonstrates the experiences of being part of the RLC.

rlc-old-website

Share:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Some of our other work

bishops table hotel

Room at the Table

The Bishop’s Table Hotel is an independent hotel based in the centre of Farnham, Surrey. They had been through an extensive period of refurbishment…

Read More »