travelwasp hero image

The Buzz on the Streets

Travelwasp logo

Travelwasp

Travelwasp is an online travel agency specialising in cheap holiday deals and city breaks to Europe and Africa, along with Nile cruises and boutique hotels.

Caboodle Design were approached to work with Travelwasp to develop a brand for them and to extend that brand across their new website.

  • Corporate Identity
  • Branding
  • Image Creation & Animation
  • Website Design
  • Ecommerce Website
  • Enewsletter
  • Social Media Graphics

Branding & Corporate Identity

  • Corporate Identity
  • Branding
  • Image Creation & Animation

Travelwasp had an existing typeface logo but it didn’t have any personality, wasn’t unique and there was nothing to make them stand out from the crowd and say ‘use us’.

We developed a friendly wasp character that reflected the company name and its ethos. Combined with their original typeface this new corporate identity gave the company personality, made them far more distinctive and was a quirky, unique brand able to compete in an overcrowded marketplace.

We also developed a colour palette to be used throughout all of their marketing materials and a variety of different wasp posed characters to be used as a graphical means to highlight different types of information. The wasp characters drawn were also animated to show them flying bringing the brand to life.

The new logo and brand are quirky, distinctive and friendly helping Travelwasp be far more memorable, engaging their target customers.

travelwasp branding

Website Design & Development

  • Website Design
  • Ecommerce Website
  • Enewsletter
  • Social Media Graphics

Old website

The old Travelwasp website was very dark, cold and clinical, it wasn’t enticing and had very few calls to action or direction to help website visitors navigate through the site, it was confusing the user which is never a good thing. It also featured black very heavily which is an odd colour to associate with holidays.

old travelwasp website

New website

Their new website is far fresher in its look, more modern and far more engaging. It has a fresh blue background to the site bringing in the new brand colour palette and uses the quirky wasp character throughout to highlight top destinations and offers giving the site appeal and memorability.

The colour coded sections of the site used the brand colours and clear unique selling points (USPs) were used on key selling pages and those holding offers. The final result is a clear, friendly, easy to use website that is memorable and directly engages its customers.

We also worked on both Facebook graphics and an enewsletter helping the brand to grow and evolve across all Travelwasps communications.

Travelwasp home page

Travelwasp website pages

 

If you would like to find out how we can help you grow your business call us on 01420 561134