we buy any pickup hero image

Pickup a Bargain

we buy any pickup logo

We Buy Any Pickup

We Buy Any Pickup is a specialist dealer in nearly new pickup trucks and had grown out of their sister company – an existing 4×4 dealership.

They approached Caboodle Design to create a brand for them and to develop that brand across their website.

  • Corporate Identity
  • Branding
  • Website Design
  • Bespoke CMS

Branding & Corporate Identity

  • Corporate Identity
  • Branding

We Buy Any Pickup needed a brand that was modern, gritty and with its own personality. It needed to reflect the lifestyle of both their suppliers and customers and look distinctive.

A number of concepts were produced for the corporate identity with the final solution using a modern, grungy, textured feel that reflected the subject matter perfectly.

The logo text was distressed and underlined with muddy tyre marks and a colour palette of modern, earthy greens, browns and ochres was developed to compliment and enhance the visual style creating a modern, distinctive brand.

 

we buy any pickup branding

Website Design & Development

  • Website Design
  • Bespoke CMS

The website carried through the brand styling and continued the theme of using the gritty, grungy feel. The distressed effect previously used on text was also applied as a graphical device to the edge of images, graphics and the page background along with underlining text.

Unique selling points (USPs) were highlighted throughout the website along with client testimonials, creating an informative, intuitive website that connected with its target market and engaged its visitors.

A bespoke content management system was built giving the company the facility to manage all of the content themselves whether text, images or news articles. The final result was a distinctive, unique website reflecting the lifestyle of its customers.

we buy any pickup home page

we buy any pickup website pages

If you would like to find out how we can help you grow your business call us on 01420 561134