Celebrity Cruises offer a level of luxury cruising that people only see in the movies: perfect in every way, with Orient Express service standards.
Caboodle Design was approached to work with Celebrity Cruises to redevelop their promotional literature.
Celebrity Cruises had a range of customer loyalty magazines but these lacked engagement and conversion in to direct cruise bookings.
They needed a visual overhaul to reflect their evolving brand values and to raise their profile above other competitors in order to compete in a crowded marketplace.
A NEW VISUAL STYLE WAS CREATED CAPTURING THE CUSTOMERS EXPERIENCE, DIRECTLY IMPACTING BOOKINGS.
✓ Customer Loyalty Magazines ✓ Business Stationery ✓ Adverts & Flyers ✓ Copywriting ✓ Content Creation ✓ Print Management ✓ Exhibition Materials
Our work for Celebrity Cruises
We initially redesigned Celebrity’s high-class Members magazine – the Captain’s Club. This needed a complete refresh with a new style that reflected the brand ethos.
This new house style was developed across the regular 20 page magazine, to capture the style and elegance customers experience with Celebrity Cruises.
We developed ideas for the content and article themes, created a new visual style to complement the brand, sourced images and commissioned copywriting to ensure articles reflected brand values.
Specific itineraries were highlighted to entice customers and inspire them, which helped the magazine to drive sales. We have developed subsequent editions of the magazine and also produced a range of adverts, flyers and event collateral.