The concept for a new premium range of paper was based on flowers representing the qualities of paper - elegant, colourful, delicate but strong. The myths behind the flowers were researched. Six qualities of the new paper range were highlighted, a flower myth was chosen to represent each quality and then an image depicting that story was created. The final result was a series of beautiful, premium images reflecting the paper’s qualities. This concept was rolled out across advertising and promotional literature including a website, brochures and a set of interactive guidelines, many of these items were translated into a number of languages.

* Created whilst working at Contra