Branding : UCan Training
UCan Training : Business and Personal Training
The launch of a new business and personal training company required the creation of a new brand. The company promoted and encouraged the growth of business, IT and personal skills so a perfect solution for the logo was something organic. A leaf graphic was developed and positioned so it supported or 'hugged' the text of the logo implying that UCan Training helped and supported the individual being trained. A colour palette of fresh, vibrant greens was also developed making the logo very clear, distinct and friendly. This branding was also applied to a website and stationery.