Totally
Board - a one day youth sports and music event
organised by Nokia, attracts up
to 60,000 people. Situated in different locations
around Europe - snow
and vert ramp
competitions and music acts perform.
The corporate identity was designed to fit in with
street style graphics that the youth target audience
was accustomed to. It was then applied to a number
of different items that would be present at the
event and photographed in a way to capture a sense
of action and the urban scene. This
styling was then applied to a website, posters,
banners, event collateral,
an exhibition tent and surrounding branding.
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Created whilst working at Contra |