Macmillan Cancer Relief are a well known UK cancer charity offering support, financial help and sponsor nurses and doctors across the county. Macmillan’s previous identity included a green bow. They wished to retain but update this image. The bow was redrawn, giving it more purpose by shaping it into the letters ‘CR’ for ‘Cancer Relief’. The logo was then applied to stationery, leaflets, annual reports, guidelines and other branded items - an illustration style was also developed echoing the drawn style of the logo.

* Created whilst working at Beresfords