The Brief
This was a new sister company grown out of an existing 4×4 car dealership, the client needed a brand that was modern, gritty, with its own personality and they needed a logo and website creating but had no idea where to start.

The Solution
A modern, gritty, grungy, textured feel was developed for the logo that reflected the subject matter perfectly with the text underlined by muddy tyre marks.
 A colour palette of modern earthy colours was chosen to compliment the visual style set up.

The website continued the theme of using the gritty, grungy feel and that styling was applied to the edge of images, graphics, the page background and also text underlines to help build up a set of graphics that could easily be used, along with the modern, earthy colours from the logo.

Each page of the website uses a different ‘hero’ image representing the clients product and along with highlighting the USPs (unique selling points) and testimonials a clear, simple, direct site was produced that is easy and intuitive to use.

Visit the We Buy Any Pickup website

Filed under: Branding, Web Design