Caboodle was approached by a new travel agency seeking the creation of a new brand to help introduce it to the market place.

The Brief
Tenerife.co.uk is a sub brand of Sunshine.co.uk – therefore any branding work done needed to bear in mind the parent logo and its styling.

The Solution
After multiple different logos were produced it was decided that the best way to set this up as a sub brand would be to closely follow the Sunshine.co.uk logo. Therefore the logo for Tenerife.co.uk did just that – it took the same font, colours and graphic as the parent logo and voila! We now had a set styling for any further Sunshine.co.uk sub brands that needed to be created, of which there are many.

The logo was then applied to the Tenerife.co.uk website which again followed the Sunshine.co.uk colours but here is where the similarity stops. This website uses local experts who give advice on the best places to stay, visit and experience and therefore holds insider knowledge on the area. The website needed to reflect this so has multiple sections offering an insiders view as well as traditional travel agents information – exactly what you need when booking a Tenerife holiday.

www.tenerife.co.uk

Filed under: Branding, Web Design