The brief was simple… ish! “We need a new brand developed, we’ll know what we want when we see it!”
The logo was developed first – a simple, elegant, timeless solution with a colour palette that used strong bold colours. Combined with a striking ship graphic that harked back to the golden age of cruise lines and a bold typeface, the logo developed was clear, colourful and stood out in an overcrowded market place and really reflected the quality nature of the business.
This brand was then taken forward and developed further across stationery, advertising and a website where the user experience was simplified and made much more intuitive than the overcrowded online cruise shops currently on the internet. The website will be officially launched in Summer 2010.