Mon, February 22nd, 2010

Sail away in to the sunset with Bon Voyage!

Bon Voyage : Cruise Holiday Travel Agents – Caboodle Design was the first port of call for an exciting new cruise holiday specialist who required a new brand developing.

The Brief
The brief was simple… ish! “We need a new brand developed, we’ll know what we want when we see it!”

The Solution
The logo was developed first – a simple, elegant, timeless solution with a colour palette that used strong bold colours. Combined with a striking ship graphic that harked back to the golden age of cruise lines and a bold typeface, the logo developed was clear, colourful and stood out in an overcrowded market place and really reflected the quality nature of the business.

Bon Voyage logo

This brand was then taken forward and developed further across stationery, advertising and a website where the user experience was simplified and made much more intuitive than the overcrowded online cruise shops currently on the internet. The website will be officially launched in Summer 2010.

Bon Voyage home page

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