Royal Caribbean offer a wide range of different cruises across the world and produce a members magazine to help promote these cruise destination and their fleet of ships. We were asked to completely redesign their magazine with a brand new tone of voice and visual style. We worked with specific itineraries and developed a far more enticing, appealing style with the articles built around the featured destinations highlighting the extra experiences you could have such as shore excursions, along with promoting the new additions to their fleet.

Caboodle worked with the client to agree the content and new visual style, we also sourced all of the images and commissioned the copywriting to tie everything together in a far more successful piece. The original magazine was 20 pages and we were also asked to produce subsequent editions.

Filed under: Branding, Brochure Design, Promotional Literature