The Brief
This was a new start-up company, the client wanted a brand that was elegant, pretty, charming and had its own style. They were quite keen on a pale blue, green and cream colour palette.

The Solution
After much discussions on the wedding planning theme, the following logo was produced. A wedding cake direction was chosen and a number of different cake illustrations were drawn – the following one being the chosen style. Elegant swirls on top and underneath the bands of colour indicate the cake ribbon and stand with the cake layers holding the company name comfortably in between. A real sense of personality is obtained here with the illustrated logo and its rich colour scheme.

Initially the colours suggested by the client of a pale blue, green and cream were tried but after developing the cake illustration further those colours weren’t really working so a sumptuous bright pink was selected which suited the brand perfectly.

A set of stationery was then developed taking into account the branding set up. The delicious pink was used in large areas with white text and swirls reversed out of it – again adding charm and a bit of personality to the brand.

Filed under: Branding