The Goddard Mews development was not a brash new development, but represented a sensitive upgrading of an area that included the historic Goddard Arms Hotel.

The Goddard family had been based in Swindon since before the 15th Century, the estate was acquired in 1563, with the family remaining Lords of the Manor of Swindon until 1927. Today, elements of the walls and the entrance gateposts, the wood, lakes and sunken garden of the original estate all survive and are open to the public, so the site had real historical importance that needed to be preserved.

To kick this project off we created a logo for Goddard Mews. As heritage was so important to this development the logo created was based on the Goddard family’s coat of arms. This was redrawn and simplified so it could be reproduced in 1 colour and at a small size.

A number of additional elements were then created to help brand the development including a colour palette of red, grey and cream and a beautiful rich wallpaper pattern.

The outside of the brochure was covered in the wallpaper pattern – which was then over-printed with a varnish to highlight it giving it a real luxurious, premium look.

We commissioned a copywriter to write the text for the brochure and also included more ‘bite size’ chunks of information within the text to break it up and make it more friendly to read such as highlighting things to do in the local area and also ‘Did you know…’ factual historical based information which again got across the heritage of the area.

There were also a number of CGI images commissioned of the development, taken from architectural plans, to give an artists impression of how it would look once completed. These CGI images were used throughout the brochure and also applied to 12 individual house type inserts along with detailed floorplans – one insert was created for each house type built.

The other images used within the brochure were carefully sourced – some were taken by a local photographer, where others were from stock libraries, but all images used were specifically chosen to promote the Goddard Mews.

The end result was a strong brand, that was striking, memorable and unique, whether it was applied to the web, promotional literature or site graphics.

“Mid pleasures and palaces though we may roam, be it ever so humble, there’s no place like home.”
John Howard Payne

Filed under: Branding, Brochure Design, Promotional Literature