Azamara Club Cruises : Direct mail
Caboodle Design were approached by Azamara Club Cruises to create a direct mail piece aimed at the UK market.
Azamara Club Cruises offer luxury boutique cruising across the globe on smaller, more intimate ships and needed a direct mail piece creating to reflect this.
We were asked to create a direct mail piece promoting cruise holidays in Europe, Asia and South America. It needed to show how Azamara were different from a lot of cruise lines – offering a far more immersive holiday where you can get off the beaten track and experience the destination from more of a locals viewpoint. An 8 page direct mail piece was created highlighting specific cruise itineraries, we also sourced all of the images and commissioned the copywriting to reflect the unique offering that Azamara has.

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