Wed, July 27th, 2011

Azamara Club Cruises : Direct mail

Caboodle Design were approached by Azamara Club Cruises to create a direct mail piece aimed at the UK market.

Azamara Club Cruises offer luxury boutique cruising across the globe on smaller, more intimate ships and needed a direct mail piece creating to reflect this.

We were asked to create a direct mail piece promoting cruise holidays in Europe, Asia and South America. It needed to show how Azamara were different from a lot of cruise lines – offering a far more immersive holiday where you can get off the beaten track and experience the destination from more of a locals viewpoint. An 8 page direct mail piece was created highlighting specific cruise itineraries, we also sourced all of the images and commissioned the copywriting to reflect the unique offering that Azamara has.

 

Azamara direct mail

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