The colours and design of this corporate identity were developed to reflect a feminine simplicity associated with elegant jewellery. The simple bold text which uses warm tones, suggests a certain degree of intimacy which ties in well with the jewellery offered by this company and the company brand. The colour scheme chosen is enticing and inviting and combined with the simple and clean photography, shows the jewellery off to its best advantage.This styling was then developed further and applied to stationery, tissue paper, gift tags and boxes, a catalogue and website producing an instantly recognisable brand.