Branding : Cars Uncovered
Cars Uncovered : Online Car Advice Website
A simple, strong solution was needed for a new Cars Uncovered brand that offers online information and advice about different types of cars - almost like a watchdog for the car world. It therefore needed to have a powerful, direct look and feel for the brand. A graphical style was developed for the word 'uncovered' - taking more of a 'watchdog' feel and strong colours of red and black were used to complement this along with a bold typeface. The logo created was therefore confident, trustworthy and ideal for its market place.