Branding : The Bridal Butler
The Bridal Butler : Wedding Planner
The Bridal Butler was a new start-up company and their brief was to create an elegant, charming brand with its own style and personality. After much discussions and brainstorming, the logo above was produced with a quirky illustration based on an elegant wedding cake. Swirls both above and below indicate the cake stand and decorative ribbon and help to support the company name in between which sits in the layers of the cake. Using an illustrative style helped to give the brand personality and a rich colour scheme was also adopted suiting the brand perfectly. Elegant swirls on top and underneath the bands of colour indicate the cake ribbon and stand with the cake layers holding the company name comfortably in between. A real sense of personality is obtained here with the illustrated logo and its rich colour scheme.