Web Design : Bon Voyage
Bon Voyage : Cruise Holiday Travel Agents
The Bon Voyage site was designed to enable the user to have as much control as possible in choosing and then booking their cruise holiday online. As the user experience was key, there were three clear directions from the home page to enable them to get to the information they required as simply as possible. The three directions were as simple as 'where would you like to cruise', 'when would you like to cruise' and 'who would you like to cruise with' enabling the user to choose whether they wished to select their cruise by destination, timeframe or cruise line. The styling of the site took on board the colours already set up for the Bon Voyage brand - a palette of red and black and was supported by a striking ship graphic. The site had detailed information about each cruise line, cabin info, prices etc enabling the user to access all the relevant information to be able to select exactly what type of cruise or cabin they desired. Even going so far as to allow the user to select and click on the individual cabin they wanted, giving the user ultimate control. Also developed was the corporate identity.