Branding : Airline Reviews
Airline Reviews : Review Website
Airline Reviews is a website where you can leave reviews of your trips on specific airlines, both positive and negative, but you can also read other peoples reviews to help you determine which airline you would like to travel with. Airline Reviews are a relatively new company, they originally launched their brand and website with very much of a home made look and feel and needed a more professional brand to help push them forward and attract more business. A new logo was created for them, because the website dealt with peoples comments more of a human element was used creating a brand with a unique personality. A little character was created that does exactly that and then this branding was applied to a website too.